Staying Connected to Customers – Tips for Independent Agents
Springtime in Florida means it's time for home improvement for some, new home shopping for others and early preparation for hurricane season for everyone. When it comes to gaining new customers, nothing makes a better impression than personal relationships. Offering...
What Not to Forget in Your Homeowners Insurance Marketing Plan
When creating a marketing plan, insurance companies and agents need to have a strategic mindset. There are a few elements that should be included every step of the way. Here are some things that you cannot forget when formulating your plan: Content Calendar...
5 Reasons Why Independent Insurance Agents Love Selling Southern Oak
As an independent insurance agent, you’re looking for insurance products that you can trust. You want to be able to recommend products that not only fit your customers, but also provide the highest levels of customer service, financial stability, and quality. Our...
Improve Your SEO: 6 Ways For Your Insurance Agency’s Website to Rank
As an insurance agent, it is important to stay visible and engaged with your customers. One of the ways you can do this is by having an up-to-date website for your insurance agency that allows customers to find what they want, provide additional information, and gives...
Why Your Insurance Agency’s Web Page Isn’t Ranking
Marketing for an insurance agency is a lot like marketing for any other type of business. If you follow the right steps, your online advertising efforts will be successful, you will get a lot of insurance leads, and you will build a successful and thriving online...
The 10 Best Resources for Independent Insurance Agents
Because of the Internet, today's Florida homeowners insurance agents have access to hundreds of resources that were not available a decade or so ago. However, the World Wide Web has become so vast that it can be tough to know which information or services are truly...
5 Ways Insurance Agents Can Turn Facebook Fans Into Lifelong Customers
Homeowners insurance is an old-school profession, used to relying heavily on face-to-face communication, handshakes, flyers, and referrals to generate insurance leads. And while these are still great business strategies for the independent insurance agent, many of...
How to Create a Disaster Plan for Your Agency
Like the rest of Florida in 2017, Southern Oak Insurance was glued to the screen for Hurricane Irma updates. We prioritized keeping our customers informed and safe with a strategic disaster plan. In addition to supporting our customers, our plan helped us successfully...
